Women in Toys needed a new site to showcase their growing membership and automatically sync with their Neon CRM database. We worked with them to create a website that engages their members, saves time through automation, and communicates their mission.
Challenge
Important content was getting buried deep within the site so it was hard for visitors to find what they were looking for
Every transaction like a membership sign up or an event registration had to be handled manually upon completion and the thank you/confirmation process was not automated
The website did not capture the spirit of the organization
Solution
We shifted away from the shopping cart/store model for membership and events to give each section their own space
Created a cleaner information architecture to help people navigate to the information they need
Completely revamped the style guide with new graphics and formatting
Results
We integrated Neon CRM forms for everything from membership and event registrations to custom forms, like a job submission board
Improved navigation on the page to help people find what they are looking for quickly
Conditional ticketing for members to reduce duplicate accounts and increase incentives for members to join
The member directory updates automatically, thanks to a direct sync with Neon CRM
