#GivingTuesday 2016: By the Numbers - NeonCRM

#GivingTuesday 2016: By the Numbers

It’s official — 2016 was the biggest and best #GivingTuesday ever! Congrats to all the nonprofits that participated.

But how do your #GivingTuesday results stack up against other organizations? We crunched the numbers for you, using both data from #GivingTuesday and data from the thousands of nonprofits that used Neon for their #GivingTuesday campaigns.

Here are some of the key findings:

  • In total, more than 40,000 nonprofits around the world raised over $168 million from 1.5 million #GivingTuesday donations.
  • Neon users raised a total of over $2.2 million, up 40% over the last two years!
  • $154 was the average online #GivingTuesday donation for Neon users.
  • 1 in 4 donors donated offline — with cash, check, or over-the-phone donations.
  • About 2% of donors gave more than one donation.

Check out our infographic to learn more:

#GivingTuesday 2016 Results and Statistics: By the Numbers

How did your numbers stack up against the sector as a whole? Let us know in the comments!

Looking to improve your #GivingTuesday campaign next year? Check out our resources to learn more about year-end fundraising, growing online donations, and how donor management software can help.

About
Andrew is a Marketing Associate at NeonCRM. He writes about innovation and technology in the nonprofit sector.

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