Chances are you’ve heard something about Giving Tuesday. But did you know that it’s a worldwide giving day? Now in over 40 countries, this amazing day of fundraising and volunteering has changed the nonprofit landscape.
If you’re involved with a Canadian charity, you might be wondering: how does Giving Tuesday impact me? Since 2012, Giving Tuesday has become an avenue for Canadians to go out and “do good stuff.” But what are the differences between Giving Tuesday Canada and other Giving Tuesday events? And how can you set yourself up for Giving Tuesday success?
Read on to find out.
What is Giving Tuesday Canada?
Giving Tuesday Canada is a branch of the global giving phenomenon, Giving Tuesday. The goal of this national giving day is to kick-off the holiday season of giving and volunteering.
In Canada, it was founded by GIV3 and CanadaHelps.org, two philanthropic powerhouses that spearhead all kinds of charitable actions.
Did you know that since 2010, Canada has fallen from 2nd to 15th place in the World Giving Index? GIV3’s mission is to help Canadians combat this by promoting opportunities for Canadians to give back to their communities.
CanadaHelps.org, on the other hand, is a free, all-in-one donation processing service that has helped more than 2 million Canadians raise over 1 billion dollars. During Giving Tuesday, it offers its services to Giving Tuesday Canada partners, so they can raise money directly through the GivingTuesday.ca website.
Outside of their Giving Tuesday efforts, GIV3 and CanadaHelps.org are known for sponsoring the Great Canadian Giving Challenge, an annual fundraising competition where each dollar raised gives a charity the chance to win $10,000 on Canada Day.
When is it?
Giving Tuesday Canada is the Tuesday after American Thanksgiving. It’s a response to the commercial spending days, Black Friday and Cyber Monday.
Giving Tuesday Canada explains, “We have two days that are good for the economy. Now we have a day that is good for the community too.” By shifting the focus from commercial spending to philanthropic spending, the day aims to help Canadians do good each holiday season.
Mark your calendars! This year, Giving Tuesday Canada falls on December 3rd, 2019.
How can I get involved?
- Create a strategy using toolkits from Giving Tuesday Canada.
- Use social media to create a buzz around your involvement.
- Encourage your constituents to give or volunteer.
- Become an official Giving Tuesday partner.
Raise more with matching gifts
Afraid of alienating your major donors or detracting from your annual fund? Challenge them to match the gifts being made to your organization on Giving Tuesday! You can also discover ways NeonCRM can help you maximize your gift matching.
Have existing relationships with businesses in your community? Get them involved with matching gifts, too! Here are some examples of business partnerships from Giving Tuesday Canada.
Psst! Worried about following the guidelines set by the Canadian Revenue Agency? We’ve compiled a list of quick tips for staying CRA compliant.
See how Neon clients do Giving Tuesday
Still not sure how to get your charity started with Giving Tuesday Canada? Check out all the different ways Neon clients rally to raise more on Giving Tuesday: