10 #NPTech Statistics Every Nonprofit Should Know (2017)

Mary Novokhovsky

In today’s day and age, one of the primary keys to success in any industry is adaptability. Each major technological advancement accelerates the rate of the next change. Nonprofits need to be ready to accept technology as soon as it hits the mainstream. There’s no longer room for slow adoption  the future is here and now.

It may seem daunting to embrace change, but there are lots of positives to today’s fast-paced tech environment. For instance, many of these technologies are specifically built to help nonprofits better manage day-to-day operations. Organizations that are willing to embrace change, can expect to cut operating costs with many of today’s available software options. For example, NeonCRM is specially built to help nonprofits streamline their fundraising, donor management, event planning, and membership (plus built-in communications and reporting tools). What are your favorite nonprofit tech solutions? Let us know in the comments or @NeonCRM on Twitter.

Here are 10 statistics that show how tech is shaping the nonprofit world:

1. Considering a text-to-give campaign? The average text-to-give donation is $107.

While there are some text-to-give challenges, there’s no denying that the results can be worth it. For more information about text reminders strategy for nonprofits, check out this recorded webinar from our partner GivBee.

2. 64% of nonprofit CFOs say they would be able to cut operating costs by up to 20% through adoption of cloud-based technology.

One of the greatest benefits of cloud-based software is being able to access it from anywhere. But even better, cloud software tends to be much cheaper than traditional installed software.

We’re proud to provide cloud-based nonprofit software, and we’ve been built in the cloud since we started Neon in 2004. To see how much you can save with a cloud-based solution, check out Neon’s pricing.

3. 67% of nonprofits across the globe are set-up to accept online donations.

Of those organizations, 78% accept credit cards, 50% accept PayPal, 42% accept direct debit, and 6% accept digital wallets. Payment processing is huge for nonprofits, and is only becoming more and more important as online donations continue to grow.

When choosing a payment processor, it’s important to know the rates that you’ll be charged for each transaction. Look for a provider that won’t take a large chunk of your hard-earned revenue.

4. 92% of nonprofits across the globe have a website. But only 78% of those websites are mobile compatible.

Your nonprofit website is one of the most important tools your organization has. It’s the link between your organization and the world, and it can help you reach new audiences, engage supporters, and earn more money.

But not making your site mobile-responsive is one of the biggest mistakes your organization can make online. It’s estimated that 60% of your users will come from mobile — be sure to think about all of them when you’re designing your site.

5. 55% of users who engage with nonprofits via social media end up taking action to support that nonprofit.

When thinking about your nonprofit marketing & communications strategy, don’t forget social media! While social doesn’t make sense for some organizations, it’s an easy (and cheap) way to engage supporters for many nonprofits.

For inspiration, check out these articles on social media engagement:

6. Adding a campaign thermometer to your campaign can increase donations by 35%.

When donating and hearing from your nonprofit, people love to hear about progress and results. Adding a campaign progress thermometer to your donation pages — especially for peer-to-peer fundraising — can have a big impact on your donations.

7. The average email conversion rate for nonprofits is 0.4%.

Nonprofit email marketing is on the rise! But conversions are on the steep decline. While nonprofit emails sent have increased 2.9%, conversions rates have plummeted 11.1%.

Even though more people are sending emails, you can still stand out. Check out these resources to learn more:

8. 15% of nonprofits across the globe regularly send text messages to donors and supporters. Of those, 40% also accept text donations.

Engaging supporters through text is catching on throughout the nonprofit sector. But before you jump on board, make sure text-to-give is right for your organization.

One thing to consider is that there’s usually no option for recurring giving — unlike traditional online donation forms. If that’s important to you, think about other ways you can engage your supporters and get them to your donation forms, without text-to-give.

9. In 2016, mobile giving donations increased 205%!

As mobile website traffic increases — it’s even surpassed desktop and tablet traffic! — mobile donations are also increasing. Get ahead of the curve and make sure your site is mobile-responsive before it’s too late.

10. 57% of nonprofits say they aren’t getting the most out of their donor data when it comes to crafting fundraising strategies.

Here at Neon, we believe data is key for nonprofits. Your data isn’t just numbers — it’s your people, who support your organization and allow you to keep doing the amazing things you do.

That’s why we believe every nonprofit should use data-driven fundraising strategies. Check out these resources on managing, measuring, and understanding your donor data:


  • Capterra
  • @Pay
  • NPEngage
  • 2017 NGO Global Technology Report
  • NPTech for Good




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