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Annual Giving Strategies: 5 Ways to Flip the Script

Jeff Gordy

To help make sure your annual giving efforts are in tip-top shape, we’ve put together a graphic that includes 5 strategies that will help you hone your fundraising skills and grow your program.

Those five strategies are:

  1. Study giving habits.
  2. Create a membership program.
  3. Develop personalized outreach strategies.
  4. Include a recurring giving option on your donation forms.
  5. Don’t always ask.

Check out the graphic and read below it for the key insights.

Learn 5 ways to flip the script on annual giving.Annual fund campaigns encompass strategies that nonprofits employ to raise the funds needed to mostly cover operational expenses. The best annual campaigns are rooted in superior donor stewardship techniques.

Revolutionize your annual giving campaigns with these 5 strategies. 

1. Study giving habits.

Annual giving campaigns help establish a pool of recurring donors for nonprofits. Grab the data from your CRM to analyze donors’ giving habits so you can plan future asks and predict patterns for upcoming campaigns.

Takeaway: By monitoring past giving behavior, which your CRM will help you keep track of, your team can get deep insights into your supporters and better plan your next steps for future relationship development with their giving backgrounds in mind.

2. Create a membership program.

Create a membership program through which annual fund donors can pay fees or dues in order to receive the perks and privileges of the program. These programs boost engagement, and in turn, retention.

Takeaway: Membership programs incentivize giving, because they offer donors something in return for their gifts. Additionally, membership programs set up numerous opportunities for your nonprofit to engage and interact with your loyal donors outside of fundraising.

3. Develop personalized outreach strategies.

To the best of your ability, cater your donor communications to the individuals whom you’re contacting. Leverage your donor data to segment your list into similar groups and plan your outreach accordingly.

Takeaway: With effective donor segmentation, your organization gets the efficiency benefits of mass communication and your donors get the stewardship benefits of receiving outreach that is tailored to their needs and interests.

4. Include a recurring giving option on your donation forms.

Make it easy for first-time donors to become long-term donors by simply giving them the opportunity to click a button and set up a recurring giving calendar.

Takeaway: Eliminate ambiguities and complications surrounding recurring giving by simply adding an opt-in options to your donation form and watch your recurring giving rates rise across your donor base.

5. Don’t always ask.

Treat your donors like the caring supporters they are and not like ATMs. Vary your communications by doing more than asking; you can send update newsletters, interact with them on social media, and invite them to participate in a different event that you host.

Takeaway: When you broaden your donor engagement to activities beyond asking for donations, you can build healthy and sustainable relationships with your donors that will often lead to more frequent and larger contributions in the future.

Sources:

download annual fund ebook

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